NovaPay Global Checkout

A conversion-led fintech platform with paid acquisition.

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Client

NovaPay

Industry

Fintech

Location

Singapore / USA

Year

2025

Overview

NovaPay needed a premium product site and funnel that converted US and APAC traffic.

Fragmented vendors: slow site, weak landing pages, and ads without CRM follow-up.

Rebuilt the web platform in Laravel/React, wired CRM + WhatsApp, and launched Google + Meta campaigns.

??? +62% demo requests in 90 days
??? -28% CAC on Meta
??? CRM response time under 8 minutes

Laravel React AWS Meta Ads Google Ads

Custom Web Platforms Meta Ads & Creatives CRM & Automation